Meet the Team.

Sam Smith - Principal, Minister of Content

In March 1994 Sam branded and launched Lullaby Pit at a time when there were fewer than 2,000 Web sites in the world. (There's about 50M now – do your own math). Seriously. Nobody even knew how to make the background white yet.

But the Web was a natural. Sam had been a successful writing pro in everything from biz/marketing to academics to fiction and poetry, and his easy evolution into the digital amped his ability to create and push content. Smart stuff. Funny stuff. Edgy stuff. Informative stuff. Politics. Sports. Religion. Culture. TV. Music. Movies. Art and Lit. Critical Theory (he earned a PhD in Mass Communication from the University of Colorado, so this one was sort of an occupational hazard). Controversial. Sarcastic. Maddening. Appalling. Creative, articulate, disturbing, whatever.

Whether DJing, teaching, blogging, developing sales e-learning apps, running a think tank, building corporate ad/PR/marketing campaigns and e-media programs, or consulting with senior leaders at Fortune 1000s, Sam has proven himself an innovator. He finds new and better ways to solve old problems and is the guy people turn to when they encounter something they've never seen before.

Now, Sam's mission is about turning that wealth of experience toward driving innovation and success for your business.